The Ad Men And Women: A Biographical Dictionary Of Advertising

Hardcover | April 1, 1994

EditorEdd Applegate

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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of ...

Format:HardcoverDimensions:424 pages, 9.58 × 6.39 × 1.3 inPublished:April 1, 1994Publisher:GREENWOOD PRESS INC.

The following ISBNs are associated with this title:

ISBN - 10:0313278016

ISBN - 13:9780313278013

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?What you get from the profiles included here is a nice mixture of advertising men and women who work hard-or easy-with imagination-or without it. But we see the way that world works, and that is sufficiently evidenced in this book.... Needed on all library shelves.??Journal of Popular Culture