The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, And Define Your Power

Hardcover | January 17, 2017

byJoseph Turow

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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.

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From the Publisher

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local sto...

Joseph Turow is Robert Lewis Shayon Professor of Communication and associate dean for graduate studies at the Annenberg School for Communication at the University of Pennsylvania. He is the author of several books, including The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth.

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Format:HardcoverDimensions:344 pages, 9.25 × 6.13 × 0.98 inPublished:January 17, 2017Publisher:Yale University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0300212194

ISBN - 13:9780300212198

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“Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal