The American Television Industry by Michael CurtinThe American Television Industry by Michael Curtin

The American Television Industry

byMichael Curtin, Jane Shattuc

Paperback | November 11, 2009

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The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States.  The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
MICHAEL CURTIN is the Mellichamp Professor of Global Media in the Department of Film and Media Studies at University of California, Santa Barbara. He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and T...
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Title:The American Television IndustryFormat:PaperbackDimensions:208 pages, 9.25 × 6.1 × 0.56 inPublished:November 11, 2009Publisher:British Film InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1844573370

ISBN - 13:9781844573370

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Table of Contents

Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.