The Apple Way: 12 Management Lessons from the World's Most Innovative Company by Jeffrey L. CruikshankThe Apple Way: 12 Management Lessons from the World's Most Innovative Company by Jeffrey L. Cruikshank

The Apple Way: 12 Management Lessons from the World's Most Innovative Company

byJeffrey L. Cruikshank

Hardcover | December 19, 2005

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Reveals the master plan behind Apple’s revolutionary business model

“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

  • Make the customer and the product king
  • Balance manufacturing with delivery logistics
  • Motivate and inspire people outside the company to do your marketing and public relations
  • Invent new distribution channels
  • Decide on your company image and stick to your guns
  • Leapfrog the competition
  • Learn from both successes and missteps
Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of C...
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Title:The Apple Way: 12 Management Lessons from the World's Most Innovative CompanyFormat:HardcoverDimensions:224 pages, 9.1 × 6.2 × 0.91 inPublished:December 19, 2005Publisher:McGraw-HillLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0072262338

ISBN - 13:9780072262339

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