The Apple Way: 12 Management Lessons from the World's Most Innovative Company

Hardcover | December 19, 2005

byJeffrey L. Cruikshank

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Reveals the master plan behind Apple’s revolutionary business model

“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs

The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

  • Make the customer and the product king
  • Balance manufacturing with delivery logistics
  • Motivate and inspire people outside the company to do your marketing and public relations
  • Invent new distribution channels
  • Decide on your company image and stick to your guns
  • Leapfrog the competition
  • Learn from both successes and missteps

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From the Publisher

Reveals the master plan behind Apple’s revolutionary business model“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.”...

From the Jacket

With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company’s legendary cofounder, Steve Jobs, has seen it all. From its early unv...

Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of C...

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Format:HardcoverDimensions:224 pages, 9.1 × 6.2 × 0.91 inPublished:December 19, 2005Publisher:McGraw-HillLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0072262338

ISBN - 13:9780072262339

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