The Art of Public Strategy: Mobilizing Power and Knowledge for the Common Good

Paperback | August 15, 2010

byGeoff Mulgan

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The strategies adopted by our governments and public officials can lead to significant change in citizens' lives - smoking bans, carbon markets, even the reunification of a country like Germany. Equally, strategic failure can result in highly visible disasters, such as the aftermath ofHurricane Katrina in New Orleans. This book is about how strategies take shape, and how money, people, technologies, and public commitment can be mobilized to achieve important goals. It considers the common mistakes made, and how these can be avoided. Written by Geoff Mulgan, a former head of policy for the UK prime minister, and advisor to governments round the world, it is packed with examples and shaped by the author's practical experience. The author's central point is that we as citizens deserve governments that pay more attention to thelong-term, rather than to tomorrow's opinion poll or newspaper editorial. The evidence shows that those governments that have learned how to be strategic have helped to make their citizens healthier, richer and happier. The book is essential reading for anyone involved in running public organizations - from hospitals and schools to national government departments and local councils - but also for anyone interested in how government really works.

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From the Publisher

The strategies adopted by our governments and public officials can lead to significant change in citizens' lives - smoking bans, carbon markets, even the reunification of a country like Germany. Equally, strategic failure can result in highly visible disasters, such as the aftermath ofHurricane Katrina in New Orleans. This book is abou...

Geoff Mulgan CBE is director of the Young Foundation, an organization specialising in social innovation that in the past helped give birth to organizations such as the Open University and Which. He has held various roles in government in the UK, including director of the government's Strategy Unit and head of policy in the Prime Minis...

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Format:PaperbackDimensions:320 pagesPublished:August 15, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199593450

ISBN - 13:9780199593453

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Table of Contents

1. Introduction: From Tangled Knots to Virtuous CirclesPart I2. What is Public Strategy?3. Public Action: The Dynamics of Supply and Demand4. A Framework for Adaptive StrategyPart II5. Locating Strategy: Structures, Processes, and Cultures6. Knowledge: How Can Governments Know Enough to Govern?7. Implementation: Moving from Words to Action8. Positive Risks: Taking Innovation in the Public Sector Seriously9. Negative Risks: Strategies for Resilience10. Joined-up Government11. Changing Minds and Behaviour12. Winning (and Losing) Public Trust13. Metrics: Measuring Social and Public Value14. Persistent LeadershipPart III15. Separating the Urgent and the Important: Strategy as a Public Good