The Art Of Woo: Using Strategic Persuasion To Sell Your Ideas

Paperback | December 30, 2008

byG. Richard Shell, Mario Moussa

not yet rated|write a review
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

Pricing and Purchase Info

$15.84 online
$24.00 list price (save 34%)
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their sy...

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

other books by G. Richard Shell

Bargaining For Advantage: Negotiation Strategies For Reasonable People
Bargaining For Advantage: Negotiation Strategies For Re...

Paperback|May 2 2006

$21.38 online$24.00list price(save 10%)
Springboard: Launching Your Personal Search For Success
Springboard: Launching Your Personal Search For Success

Paperback|Apr 29 2014

$17.09 online$18.00list price(save 5%)
Kant's Observations and Remarks: A Critical Guide
Kant's Observations and Remarks: A Critical Guide

Kobo ebook|May 24 2012

$33.39 online$43.31list price(save 22%)
Format:PaperbackDimensions:320 pages, 8.4 × 5.5 × 0.7 inPublished:December 30, 2008Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0143114042

ISBN - 13:9780143114048

Customer Reviews of The Art Of Woo: Using Strategic Persuasion To Sell Your Ideas

Reviews

Extra Content

Editorial Reviews

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News & World Report