The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

byTim Wu

Kobo ebook | October 18, 2016

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One of the Best Books of the Year
**The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. **

            Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
            This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Title:The Attention Merchants: The Epic Scramble to Get Inside Our HeadsFormat:Kobo ebookPublished:October 18, 2016Publisher:Knopf Doubleday Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0385352026

ISBN - 13:9780385352024


Rated 5 out of 5 by from ADs drive us all crazy!!! This book describes exactly what we have all been feeling as we try to "stream" or "watch a short youtube". We are bombarded by Ads!!! I tried to buy a Kitchen Aid Mixer, and now every time I enter a site, on my right screen side is an Ad for Kitchen Aid Mixers - Same with trying to book a flight - do it elsewhere and there it is , in your face (on your screen). This book is the history of advertisement told with readable anecdotes (documented), and interesting examples. And then moves to describe and discuss what drives us nuts with Ads! Easy to read, interesting, and shows we are not alone with these darn Ads.
Date published: 2016-10-30