The Audience Experience: A Critical Analysis Of Audiences In The Performing Arts by Jennifer RadbourneThe Audience Experience: A Critical Analysis Of Audiences In The Performing Arts by Jennifer Radbourne

The Audience Experience: A Critical Analysis Of Audiences In The Performing Arts

EditorJennifer Radbourne, Katya Johanson, Hilary Glow

Hardcover | August 15, 2013

Pricing and Purchase Info


Earn 420 plum® points

Prices and offers may vary in store


Ships within 3-5 weeks

Ships free on orders over $25

Not available in stores


The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and cocreation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter, value and experience quality in the performing arts.

Jennifer Radbourne is former dean of the Faculty of Arts and Education at Deakin University, Melbourne, where Hilary Glow is associate professor in the School of Management and Marketing and Katya Johanson is a senior lecturer in the School of Communication and Creative Arts.
Title:The Audience Experience: A Critical Analysis Of Audiences In The Performing ArtsFormat:HardcoverDimensions:160 pages, 9 × 6 × 0.7 inPublished:August 15, 2013Publisher:Intellect LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:184150713X

ISBN - 13:9781841507132

Look for similar items by category:


Table of Contents




Chapter 1: Knowing and Measuring the Audience Experience

      Jennifer Radbourne, Hilary Glow and Katya Johanson

Chapter 2: “Live at a Cinema Near You”: How Audiences Respond to Digital Streaming of the Arts

      Martin Barker

Chapter 3: Challenging Cultural Authority: A Case Study in Participative Audience Engagement

      Hilary Glow

Chapter 4: All the World’s a Stage: Venues and Settings, and Their Role in Shaping Patterns of Arts Participation

      Alan Brown

Chapter 5: In the Context of Their Lives: How Audience Members Make Sense of Performing Arts Experiences

      Lois-Foreman Wernet and Brenda Dervin

Chapter 6: Amateurs as Audiences: Reciprocal Relationships between Playing and Listening to Music

      Stephanie E. Pitts

Chapter 7: The Longer Experience: Theatre for Young Audiences and Enhancing Engagement

      Matthew Reason

Chapter 8: Innovative Methods of Inquiry into Arts Engagement

      Lisa Baxter, Daragh O’Reilly and Elizabeth Carnegie

Chapter 9: Structure and Aesthetics in Audience Responses to Dance

      Kim Vincs

Chapter 10: Converging with Audiences

      Jennifer Radbourne

Chapter 11: Listening to the Audience: Methods for a New Era of Audience Research

      Katya Johanson


Editorial Reviews

"Useful and stimulating."