The Audience, The Message, The Speaker by John HaslingThe Audience, The Message, The Speaker by John Hasling

The Audience, The Message, The Speaker

byJohn Hasling

Paperback | January 26, 2009

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This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology. The Audience, The Message, The Speaker emphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience.
Title:The Audience, The Message, The SpeakerFormat:PaperbackDimensions:224 pages, 9.1 × 6.3 × 0.4 inPublished:January 26, 2009Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0073385042

ISBN - 13:9780073385044


Table of Contents

Prologue: Theory of Oral Communication

The Fundamentals of Communication

Making Ourselves Understood

Communication Models

Part One: The Audience

Chapter 1 - Preparing to Meet the Audience

The Communication Process

The Audience

The Message

The Speaker

Value to the Speaker

Speaker-Audience Relationship

Getting Started

Chapter 2 - Preparing to Meet the Audience

Receiving an Invitation to Speak



Adapting Your Speech to the Audience

Particular Interests

Possible opposition

Political Perspective

Religious Influences

Cultural Differences

The Relevance Factor

Stepping into the Listeners' Shoes

Speaking So That People Will Listen

Gain the Attention

Have a Clear Purpose

Emphasize key Words and Points

Provide Connecting Phrases

Build Attention Features

Ease the Strain of Listening

Penetrate Stereotyped Notions

Observe the Time Limit

Respect for the Audience / The Audience's Bill of Rights

Chapter 3 - Finding Common Ground

Connecting with the Audience

Framing the Issue

Avoiding Divisiveness

Basic Agreement

Qualified Meaning of Common Ground

Positive Results

The Audience in a Pluralistic Society

Diverse Perceptions of Communication Skills

Learning About Yourself and Others

Common Characteristics

The Cultural Effects of Diversity

Diversity in the Workplace

Social Implication of Diversity

The Speaker's Dilemma

Overcoming Cultural Barriers

The Challenge of Pluralism

Chapter 4 - Listening and Reacting

Choosing to Listen

Listening Models

Learning to Listen

Forming Good Listening Habits

Feedback to the Speaker

Listening Passively

Listening Actively

Comprehensive Listening

Obstacles to Listening

Critical Listening

Listening for Faulty Reasoning

Retention and Access

Semantics of Listening and Reacting

Levels of Abstraction

Semantic Reactions

Shaping Perception

Intentional Choice of Words

Part Two: The Message

Chapter 5 - The Topic, Purpose, and Content of the Speech

The Topic





The General Purpose

The Speech to Inform

The Speech to Persuade

The Speech to Motivate

The Speech to Entertain


The Content

Using the Internet

Taking Notes

Forms of Support

Definition of Terms

Specific Instances

Controlled Studies

Statistical Data

Testimonial Evidence

Interest Grabbers

Selecting Your Material

Chapter 6 - Organizing and Outlining

The Need to be Organized

The Value of an Outline

The Basic Structure

The Introduction

Attention Statement

Purpose Statement

Giving Focus to the Subject

Phrasing the Purpose Statement

The Presummary

The Body of the Speech

Main Headings

Supporting Information


The Conclusion


Reinforcing the Thesis


Finished Outline

Chapter 7 - The Speech to Inform

The Qualities of Exposition

The Focus Makes It Your Own

Being Familiar with your Subject

Speaking Opportunities

Topics for the Speech to Inform

Taking a Neutral Position

Priming the Audience's Interest

Helping to Inform the Voter

Instant Speech

Speaking in the Business World

Training Specialist

Speaking to a Committee

The Informative Presentation

Chapter 8 - Thinking and Reasoning

Critical Thinking

Selective Learning

Examining Beliefs

Testing What You Read and Hear

Learning What You Need to Know

Interpreting Information and Drawing


The Inductive Process

Signs and Causes

The Deductive Process

Discovering What You Believe

Chapter 9 - the Speech to Persuade

The Persuasive Message

The Inherent Qualities of Persuasion

Modes of Proof

Taking a Position

Status Quo

Conflicting Beliefs

Persuasive Information

Constructing and Argumentative Case

Advancing a Claim

Using Evidence to Support a Claim

Providing a Warrant to Reinforce Evidence

Forming a Thesis

Facing Opposition

Emotional Appeals

Shared Values

Personal Integrity / Credibility of the Speaker

Part Three: The Speaker

Chapter 10 - The Speaker's Frame of Mind

Desire to be Heard

Thorough Preparation

Techniques to Relieve Anxiety

Creating a New Self-Image


Message to Ourselves

Changing our Self-perception

Self-regulating Mechanism

Comfort zones

Making Adjustments

Imprinting the New Image

Convincing Yourself

Rewards of Speaking

Chapter 11 - Delivering the Message

The Use of Language

Words and their Meaning

Offensive Language

Modes of Delivery

Impromptu Speaking

The Fully Scripted Speech

Speaking Extemporaneously

The Dimensions of the Message

Primary Message

Auxiliary Messages

Secondary Messages

Nonverbal Communication

Vocal Communication

Emphasizing Key Points


Pointer Phrase

Oratorical Emphasis

Visual Reinforcement

Responding to Questions

Know Your Subject

Anticipate Questions

Direct Answers to the Whole Audience

Be Succinct

Encourage Involvement

Maintain Control

Know When to Stop

Chapter 12 - The Power of Visuals


Do it Right

Practice, Practice, Practice

High Stakes Presentation

Speaking to a Specific Audience

The Tools of the Trade

What Visuals Can Accomplish

Making It Happen with Visual Aids

Projecting Images

Plain and Simple Visuals

Desktop Visuals

Microphones and Cameras

Public Address Systems

Radio Microphones

Television Cameras

Putting it All Together

Chapter 13 - Meeting Ethical Standards

Telling It Like It Is

Values Clarification

Applying Your Own Ethics

Ethical Standards at Risk

Political Ethics

Avoiding Plagiarism


Civil Disobedience

Social Contracts

The Value of Ethical Conduct

The Speaker's Code of Ethics

Moral Questions

Reason is the Ultimate Ethic

Appendix: Speaking Opportunities