The B Corp Handbook: How to Use Business as a Force for Good by Ryan HoneymanThe B Corp Handbook: How to Use Business as a Force for Good by Ryan Honeyman

The B Corp Handbook: How to Use Business as a Force for Good

byRyan HoneymanForeword byJay Coen Gilbert

Paperback | October 13, 2014

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Using Business as a Force for Good

Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry’s and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business.

Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They’re called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification.

This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts—including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TripleP...
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Title:The B Corp Handbook: How to Use Business as a Force for GoodFormat:PaperbackDimensions:224 pages, 9.25 × 6.13 × 0.55 inPublished:October 13, 2014Publisher:Berrett-koehlerLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1626560439

ISBN - 13:9781626560437

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Table of Contents

The B Corp DECLARATION of INTERDEPENDENCE (Preface)
FOREWORD
INTRODUCTION

Part One: Overview
Using Your Business as a Force for Good is Good for Business
A Brief History from A to B: AND 1 to B Corps
B Corps: The Quick and Dirty
Why B Corps Matter

Part Two: 10 Benefits of Becoming a B Corporation
Being Part of a Community of Leaders with Shared Values
Increasing Your Credibility & Building Trust
Generating Press
Benchmarking Your Performance & Gaining Internal Alignment
Attracting Investors
Protecting Your Mission for the Long Term
Attracting Talent & Engaging Your Employees
Building Collective Voice
Saving Money
Leading a Global Movement

Part Three: The B Impact Assessment: How to Use Business as a Force for Good
Good for Workers
Good for Communities
Good for the Environment
Good for the Long Term
Good to the Core

Part Four: The Quick Start Guide
CONCLUSION
FAQ
APPENDIX
RESOURCES
Acknowledgments
Index
Author promo
About the Author
About B Corp

Editorial Reviews

“The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company’s long-term bottom line.” —Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. “B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit.” —Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive “The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment—at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change.”  —Suzanne DiBianca, President, Salesforce.com Foundation “I think B Corporations will make more profits than other types of companies.” —Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University “I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore—this is the future.” —Yvon Chouinard, founder of Patagonia “The B Corp Handbook offers a positive, market-based, and scalable solution to our greatest challenges.” --Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There “A must-read for every for-profit enterprise that aims to create social impact.” --Cathy Clark, Adjunct Professor, Center for the Advancement of Social Enterprise, and Director, CASE i3 Initiative on Impact Investing, Duke University’s Fuqua School of Business