The B Corp Handbook, Second Edition: How You Can Use Business As A Force For Good

byRyan Honeyman, Tiffany JanaForeword byRose Marcario

April 23, 2019|
The B Corp Handbook, Second Edition: How You Can Use Business As A Force For Good by Ryan Honeyman
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"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company''s long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.


B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry''s, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit c...
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Title:The B Corp Handbook, Second Edition: How You Can Use Business As A Force For Good
Format:Paperback
Product dimensions:240 pages, 9.25 X 6.25 X 0.61 in
Shipping dimensions:240 pages, 9.25 X 6.25 X 0.61 in
Published:April 23, 2019
Publisher:Berrett-Koehler Publishers
Language:English
Appropriate for ages:All ages
ISBN - 13:9781523097531

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