The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging Countries by Inder Sidhu

The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging Countries

byInder Sidhu

Kobo ebook | September 13, 2010

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This is the eBook version of the printed book.

This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

 

Why some Western companies succeed in emerging markets, while others fail catastrophically.

 

A single millimeter. That’s all it took to sink the Whirlpool Corporation’s dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going “global” held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, but….

Title:The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging CountriesFormat:Kobo ebookPublished:September 13, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132609800

ISBN - 13:9780132609807

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