From the Publisher
The Big Book of Bags, Tags, and Labels is a fully illustrated design showcase of the most eye-catching fashion labels, shopping bags, and tags from around the world. In this new entry in the Big Book series, design writer Christian Campos, editor-in-chief of H Magazine, offers ideas and inspiration for bag, tag, and label designers trying to marry name recognition and branding with unique design.
From the Jacket
Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featuring work from top companies around the globe. It offers hundreds of ideas, pages of inspiration, and loads of professional advice from designers on styles ranging from classic to modern, sophisticated t...