The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science

May 28, 2016|
The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science
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Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.

Title:The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Scien...Format:Kobo ebookPublished:May 28, 2016Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3656262969

ISBN - 13:9783656262961

Appropriate for ages: All ages

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