The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing by Barbara R. LewisThe Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing by Barbara R. Lewis

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic…

EditorBarbara R. Lewis, Dale Littler

Paperback | May 4, 1999

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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the...
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Title:The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic…Format:PaperbackDimensions:284 pages, 9.58 × 6.78 × 0.59 inPublished:May 4, 1999Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0631214852

ISBN - 13:9780631214854

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Table of Contents

Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.