The Book of Business Awesome / The Book of Business UnAwesome

by Alison Kramer, Scott Stratten

Wiley | July 17, 2012 | Kobo Edition (eBook)

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UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Format: Kobo Edition (eBook)

Published: July 17, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118315464

ISBN - 13: 9781118315460

Found in: Marketing and Sales

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Rated out of 5 by from I haven't read it yet because it's not even out yet, but I'll review it anyway... awesome.
Date published: 2012-05-19

– More About This Product –

Kobo eBookThe Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome

by Alison Kramer, Scott Stratten

Format: Kobo Edition (eBook)

Published: July 17, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118315464

ISBN - 13: 9781118315460

From the Publisher

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.