The Bottom Line or Public Health: Tactics Corporations Use to Influence Health and Health Policy…

Hardcover | February 17, 2010

EditorWilliam H. Wiist

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When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of thespecific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good. The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However,there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policyback in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.

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When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of thespecific industry at work. In this book, authors f...

Professor, Department of Health Sciences at Northern Arizona University.

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Format:HardcoverDimensions:592 pages, 6.42 × 9.29 × 1.42 inPublished:February 17, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195375637

ISBN - 13:9780195375633

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Table of Contents

Part 1: Introduction1. William H. Wiist: The Corporation: An overview of what it is, its tactics and what public health can do2. Shelley K. White: Corporations, Public Health and the Historical Landscape that Defines Our ChallengePart 2: Corporate Tactics3. Lainie Rutkow and Stephen P. Taret: Limited Liability and the Public's Health4. Diane Farsetta: Public Relations and Advertising5. The Center for Responsive Politics: Lobbying, the Revolving Door, and Campaign Contributions6. Ruth E. Malone: The Tobacco Industry7. David Egilman and Emily Ardolino: The Pharmaceutical Industry8. Leon S. Robertson: The Motor Vehicle Industry9. Donald Zeigler: The Alcohol Industry: Alcohol industry interests, global trade agreements and their impact on public health10. Judith A. Pojda: Food and Agriculture IndustryPart 3: Tactics to Counter the Corporation11. Charlie Cray: Using Charters to Redesign Corporations in the Public Interest12. Mari Margil: A New Democracy in Action13. Stephen Gardner and Kate Campbell: Legal Strategies: You Are What They Say You Are Eating14. Thomas E. Mertes: Anti-corporate Social Movements: A Global Phenomenon15. Jane Lethbridge: Labour Movement Strategies to Address Corporate Globalisation16. Nicholas Freudenberg: Campaigns to Change Health Damaging Corporate Practices17. Rene Jahiel: Public Health Infrastructure18. Raymundo D. Rovillos: Indigenous Peoples' Movements19. M.J. Cohen, A. Comrov, and B. Hoffner: The New Politics of Consumption: Promoting Sustainability in the American Market Place20. Claudia Horwitz and Jesse Maceo Vega-Frey: Spiritual Activism and Liberation Spirituality: Pathways To Collective LiberationAppendix