The Brain Supremacy: Notes from the frontiers of neuroscience

Paperback | September 28, 2014

byKathleen Taylor

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In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to ourenvironments, but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy. What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can readminds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean.The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.

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In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to ourenvironments, but to us. In recent years funding and e...

Kathleen Taylor studied physiology and philosophy at the University of Oxford. After a research MSc at Stirling University, working on brain chemistry, she returned to Oxford to do a DPhil in visual neuroscience and postdoctoral work on cognitive neuroscience. In 2002 she won two writing competitions run by the Times Higher Education S...

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Format:PaperbackDimensions:384 pages, 7.72 × 5.08 × 0.68 inPublished:September 28, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199683859

ISBN - 13:9780199683857

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Table of Contents

The Way We Live Now1. Introducing the brain supremacy2. The many powers of science3. Could we read minds?4. Bring on the designer minds?The Keys to Power5. Seeing the brain through many eyes6. To physics, with thanks7. When science meets journalism8. The subatomic chorus9. When currents flow10. Neuroscience goes quantum11. Poke it and see what happens12. Poking people13. Chemical control14. Tweaking genesNeuroscience and the Future15. The problems of neurotech16. Creating the brain supremacyGlossaryList of websitesBibliography

Editorial Reviews

"Well-written and thought-provoking, this book will help scientifically literate readers understand the science behind a potentially unsettling future" --Library Journal