The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace: Make Your Business Stand Out in a Crowded Marketplace by Peter MontoyaThe Brand Called You: Make Your Business Stand Out in a Crowded Marketplace: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace: Make Your Business…

byPeter Montoya, Tim Vandehey

Paperback | October 24, 2008

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about

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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Title:The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace: Make Your Business…Format:PaperbackDimensions:288 pages, 9 × 6.1 × 0.7 inPublished:October 24, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071597506

ISBN - 13:9780071597500

Reviews

Rated 5 out of 5 by from Best Brand Book This book covers all the essentials to building your Personal Brand- all the winning tips needed. Only thing it does not cover is social media and branding, as this book came out before social media became popular. Regardless, I highly recommend this book
Date published: 2017-06-25

Table of Contents

Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It's Alive!