The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace: Make Your Business…

Paperback | October 24, 2008

byPeter Montoya, Tim Vandehey

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The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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From the Publisher

The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable g...

From the Jacket

The international bestsellerBuild a better business-through your Personal Branding.Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to d...

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
Format:PaperbackDimensions:288 pages, 9 × 6 × 0.67 inPublished:October 24, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071597506

ISBN - 13:9780071597500

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Extra Content

Table of Contents

Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It's Alive!