The Business Of Advertising (rle Advertising) by Clarence MoranThe Business Of Advertising (rle Advertising) by Clarence Moran

The Business Of Advertising (rle Advertising)

byClarence MoranEditorClarence Moran

Hardcover | March 20, 2013

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The Business of Advertisingoutlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

First published in 1905.

Title:The Business Of Advertising (rle Advertising)Format:HardcoverDimensions:232 pages, 9.21 × 6.14 × 0.98 inPublished:March 20, 2013Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415818001

ISBN - 13:9780415818001


Table of Contents

1. The Business of Advertising and its Utility  2. The History of Advertising  3. The Business of Mural Advertising  4. The Business of Advertising in the Press  5. The Business of Advertising by Circular  6. Art and Advertising: The Pictorial Poster  7. The Bill-Posters' Associations and their Censorship Committees  8. The Taxation and Rating of Advertisements  9. Restrictions on Advertising  10. The Problem of Control.  Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights  2. Usual Definition of a Sky Sign  3. The Farnworth Clause  4. The Dover Clause.  Index.