The Business of Economics

Hardcover | September 1, 1996

byJohn Kay

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John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality. Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range ofurgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the corporate world will offer insights into the business problems and decisions faced by executives and managers everyday. The book confirms the judgement of the Economist - `that John Kay is well on the way to turning himself into a European Michael Porter.'

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From Our Editors

In this collection of insightful and lively pieces, major business analyst John Kay argues that it is economics that can provide the science that management presently lacks--that economics is the natural backbone of business management

From the Publisher

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality. ...

From the Jacket

Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.

John Kay is Director of the School of Management Studies at Oxford University, and Chairman of the consultancy London Economics. He is the author of numerous books, including the bestselling Foundations of Corporate Success.

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Format:HardcoverDimensions:228 pages, 9.21 × 6.14 × 0.87 inPublished:September 1, 1996Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0198292228

ISBN - 13:9780198292227

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From Our Editors

In this collection of insightful and lively pieces, major business analyst John Kay argues that it is economics that can provide the science that management presently lacks--that economics is the natural backbone of business management

Editorial Reviews

`Wide-ranging essays by top Oxford academic.'Financial Times