The Business Of Events Management by John BeechThe Business Of Events Management by John Beech

The Business Of Events Management

byJohn Beech, Sebastian Kaiser, Robert Kaspar

Paperback | March 27, 2014

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Events Management 1e

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. 

This book will enable you to:

  • Manage the financial aspects of events management
  • Understand the impact of events on built and natural environments
  • Explain the role of volunteers in an event and understand the challenges that managing them involves
  • Understand the key issues in planning and designing a venue

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Title:The Business Of Events ManagementFormat:PaperbackDimensions:416 pages, 10.5 × 7.75 × 0.6 inPublished:March 27, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273758624

ISBN - 13:9780273758624

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Table of Contents

Table of contents

Section A – The Context of Events Management

1          Introduction to Events Management                          

2          The Dimensions of Events Management                   

3          Theories and Models in Events Management             

4          The Business of Sports and Cultural Events              

5          The Business of Conferences and Corporate Events  

Section B – The Role of Business Functions in Events Management

6          Human Resource Management and The Role of Volunteers  

7          Marketing and Destination Branding                          

8          Finance in Events Management                                 

9          Event Planning and Strategy                                      

10        Sustainable Events Management                                

11        Events, the Law and Risk Management                     

12        Event Operations and Project Management              

13        Using IT and the Internet for Events                         

Section C - Management Issues in Events Management

14        The Event Life Cycle and Event Stakeholders          

15        The Role of Sports, Cultural and Business Venues    

16         Event Tourism                                                          

17        Impact Evaluation of Events                                     

18        Events Management and the Hospitality Industry     

19        Creating and Designing Events                                  

20        Events in Public Spaces                                             

21        Events as a Sponsorship Investment                          

Section D – The Future of Events Management

22        Trends in Events Management