The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business

February 28, 2018|
The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business by Colin Barrow
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One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management,The Business Plan Workbooktakes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.

This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition ofThe Business Plan Workbookis an invaluable and comprehensive guide to all aspects of business planning.

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been ...
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Title:The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business
Format:Paperback
Product dimensions:376 pages, 9.25 X 6.3 X 0.79 in
Shipping dimensions:376 pages, 9.25 X 6.3 X 0.79 in
Published:February 28, 2018
Publisher:Kogan Page
Language:English
Appropriate for ages:All ages
ISBN - 13:9780749481797

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