The Business Romantic: Give Everything, Quantify Nothing, And Create Something Greater Than Yourself

Hardcover | January 6, 2015

byTim Leberecht

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 In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.  

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From the Publisher

 In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.Against the backdrop of ...

From the Jacket

How can work be delightful—perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.It's an indispensable part of our lives, from the long hours we work to the products and services we buy—and yet business seems divorced from the full ex...

Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Microsoft, Samsung, Starbucks, and Tencent create meaningful experiences. He is the former chief marketing officer of Frog Design, a product-innovation and str...

other books by Tim Leberecht

Format:HardcoverDimensions:320 pages, 9 × 6 × 1.05 inPublished:January 6, 2015Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062302515

ISBN - 13:9780062302519

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“This books turns the entire idea of “work is toil” on its head and reveals that work can be (and frequently is) is a source of great pleasure in our lives.”