The Candidate: What it Takes to Win - and Hold - the White House by Samuel L. PopkinThe Candidate: What it Takes to Win - and Hold - the White House by Samuel L. Popkin

The Candidate: What it Takes to Win - and Hold - the White House

bySamuel L. Popkin

Paperback | August 21, 2013

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There are two winners in every presidential election campaign: The inevitable winner when it begins - such as Rudy Giuliani or Hillary Clinton in 2008 - and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin - drawing on a lifetime of presidential campaign experience and extensive research - analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Whydoesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners - and losers - of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns -George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008 - and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkinilluminates the intricacies of presidential campaigns - the small details and the big picture, the surprising mistakes and the predictable miscues - in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.With the 2012 election looming right on the horizon, The Candidate is an essential read for everyone who is watching as President Barack Obama and Mitt Romney square off against each other. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate'srun for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate.
Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the ...
Title:The Candidate: What it Takes to Win - and Hold - the White HouseFormat:PaperbackDimensions:360 pages, 9.25 × 6.5 × 0.68 inPublished:August 21, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199325219

ISBN - 13:9780199325214

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Table of Contents

Prologue1. Campaign Juggling2. Planning for Chaos3. Challengers: Senator Clinton in 20084. Challenger Case Study: The Search for the Experienced Virgin5. Incumbents: Regicide or More of the Same6. Incumbent Case Study: President Bush in 19927. Seven Successor-Lapdogs or Leaders8. Successor Case Study: Vice-President Al Gore in 20009. Teams that Work10. Conclusion: Is This Any Way to Pick a President?BibliographyNotesIndex