The Changing Face Of Multinationals In South East Asia by Tim AndrewsThe Changing Face Of Multinationals In South East Asia by Tim Andrews

The Changing Face Of Multinationals In South East Asia

byTim Andrews, Bryan J. Baldwin, Nartnalin Chompusri

Hardcover | August 11, 2002

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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.
Tim G. Andrewsis Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate s...
Title:The Changing Face Of Multinationals In South East AsiaFormat:HardcoverPublished:August 11, 2002Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415260957

ISBN - 13:9780415260954


Table of Contents

Part 11. ASEAN Business Context 2. The Rise of the MultinationalPart 23. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information TrackingPart 38. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution