The Color Revolution by Regina Lee BlaszczykThe Color Revolution by Regina Lee Blaszczyk

The Color Revolution

byRegina Lee Blaszczyk

Hardcover | August 31, 2012

Pricing and Purchase Info

$69.96 online 
$75.50 list price save 7%
Earn 350 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


A history of color and commerce from haute couture to automobile showrooms to interior design.

When the fashion industry declares that lime green is the new black, or instructs us to "think pink!," it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture.

Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These "color stylists," "color forecasters," and "color engineers" helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting -- not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey.

Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

Regina Lee Blaszczyk is Visiting Scholar in the Department of the History and Sociology of Science at the University of Pennsylvania and an associate editor at the Journal of Design History. As of Spring 2013 she will be Chair in the History of Business and Society at the University of Leeds, UK. Her seven books include Imagining Con...
Title:The Color RevolutionFormat:HardcoverDimensions:400 pages, 10 × 8 × 0.88 inPublished:August 31, 2012Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262017776

ISBN - 13:9780262017770


Rated 5 out of 5 by from Lavishly Illustrated book I want to thank the previous reviewer for posting a notice about my book, "The Color Revolution," on this website. However, I wanted to alert readers to the fact that "The Color Revolution" is lavishly illustrated with nearly 130 full-color images.
Date published: 2013-04-28
Rated 3 out of 5 by from Good History, Few Photos This book is a great text book on the history of colour, but it has about 15 photos in the whole book, which seems slim due to the fact that colour is visual. It is a very thick hardcover book.
Date published: 2013-04-26

Editorial Reviews

With a focus on America, the book is a lively account of how individuals and industry made colour a transforming force in our culture and design.