The Commercialization Of American Culture: New Advertising, Control And Democracy

Paperback | November 2, 1995

byMatt Mcallister

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Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors? surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

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Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors? surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically a...

Format:PaperbackDimensions:292 pages, 8.5 × 5.5 × 0.75 inPublished:November 2, 1995Publisher:Sage Publications

The following ISBNs are associated with this title:

ISBN - 10:0803953801

ISBN - 13:9780803953802

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