The Content Planner: A Complete Guide To Organize And Share Your Ideas Online by Angela CrockerThe Content Planner: A Complete Guide To Organize And Share Your Ideas Online by Angela Crocker

The Content Planner: A Complete Guide To Organize And Share Your Ideas Online

byAngela Crocker

Perfect | February 7, 2017

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It’s important for bloggers to publish frequent, unique content, but they often struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about, let alone writing and publishing the content. Many others are unable to organize their ideas into a viable publishing schedule and so they end up publishing nothing.By using an editorial calendar to plan online content in advance, businesses save time, and build relationships with customers. At the same time, they will learn to write more professionally, share content consistent with their brand, and better serve their customers and potential customers. The Content Planner provides a structure that focuses each business on content that supports their business objectives.The Content Planner is for anyone who publishes online. You might own an established business or be starting a new entrepreneurial venture. Maybe you’re a creative entrepreneur — a writer, an artist, a musician — wanting to raise your profile and share your work with a wider audience. Whatever your role and situation, this book will help you get your ideas online efficiently and effectively.By using an editorial calendar to plan a month of online content in advance, each business: saves time builds relationships with customers writes more professionally shares content consistent with the brand better serves their customers and potential customersThe Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a “pen on paper” calendar to use as a work plan. By knowing what to write about and when, writers can take timely action.The download kit includes:• Goal Tracking Worksheet• Promotion Checklist• Calendars for Planning• — And more content planning resources!
Angela Crocker helps businesses communicate. She’s a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and business communication. Since 2009, she's helped businesses f...
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Title:The Content Planner: A Complete Guide To Organize And Share Your Ideas OnlineFormat:PerfectDimensions:176 pages, 10 × 8 × 0.4 inPublished:February 7, 2017Publisher:Self-Counsel PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1770402772

ISBN - 13:9781770402775

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Table of Contents

Introduction xiii1 How to Use The Content Planner 11. Step 1: Determine Your Purpose 22. Step 2: Know Your Audience 23. Step 3: Pick a Place to Publish 24. Step 4: Craft Your Ideas 35. Step 5: Make an Editorial Calendar 36. Step 6: Create Your Content 47. Step 7: Share, Monitor, and Evaluate 48. Appendix: Content Planner Workbook 49. Adapt to Suit You 52 Step 1: Determine Your Purpose 61. Craft a Purpose Statement 72. Why Are You Creating Content? 72.1 Content for marketing and promotion 72.2 Content to differentiate your brand 9iv The Content Planner2.3 Content for customer service 102.4 Content for market research 102.5 Content as portfolio 112.6 Content to generate sales 122.7 Content and credibility 142.8 Content to grow your audience 152.9 Content to support business partners 162.10 Don’t limit your reasons 163. Be SMART As You Develop Your Purpose and Goals 164. Protect Your Purpose Statement 183 Step 2: Know Your Audience 191. Write a Persona 201.1 Persona research 211.2 Demographics 211.3 Name your persona 211.4 Photograph 211.5 Education 231.6 Career 231.7 Politics 231.8 Religion 231.9 Medical 231.10 Economics 241.11 Shopping habits 241.12 Fitness habits 241.13 Home 241.14 Personal history 252. Compile Your Persona 253. Contributors 253.1 Single contributor 263.2 Staff contributors 263.3 Editors 263.4 Photographers and videographers 26Contents v3.5 Guest and community contributors 263.6 Content exchanges 273.7 Bylines and credits 274 Step 3: Pick a Place to Publish 281. Where to Publish Online 282. Choosing a Platform 302.1 Website 302.2 Blog 312.3 Video 312.4 Podcast 322.5 Email newsletter 332.6 Online communities 342.7 News sites 352.8 Social networks 353. Who Owns Your Platform? 364. Length and Format 374.1 Text 374.2 Images 374.3 Audio 384.4 Video 385. Your Platform Plan 385 Step 4: Craft Your Ideas 391. Focus Your Topic 391.1 Expertise 411.2 Engagement 412. Brainstorming and Research 422.1 Overcoming procrastination 432.2 Overcoming writer’s block 433. Brainstorming Techniques 453.1 Prepare for your session 463.2 Mind maps 483.3 Thought clouds 49vi The Content Planner3.4 Wonder questions 503.5 Inspiration decks 513.6 Touch and move 523.7 Play 533.8 Music 543.9 Plan an outing 543.10 Use a facilitator 554. Research Techniques 554.1 Internet research 554.2 Content review 564.3 Interviews 574.4 Surveys 574.5 Numbers analysis 584.6 Archives 595. Use the Ideas from Your Brainstorming and Research 596 Step 5: Make an Editorial Calendar 601. Your Editorial Calendar 602. Organize Your Ideas 612.1 Evergreen content 622.2 One-hit wonders 622.3 Biographies 622.4 Celebrations 622.5 Be of service 632.6 Events 632.7 Product features 632.8 Regulatory 632.9 Make your own 633. Prioritize Your Content 633.1 Time sensitive 643.2 Seasonal 643.3 Series 643.4 Frequency 64Contents vii3.5 Opportunity knocks 654. Make Your Schedule 654.1 Estimate Effort 674.2 Pick publication dates 714.3 Schedule time to create 714.4 Schedule time to share and interact 724.5 Schedule time to update plans 727 Step 6: Create Your Content 731. What Media for the Message? 732. Quality 743. Writing Copy 753.1 Keywords 763.2 Style guide 783.3 Finding your voice 794. Image Advice 794.1 Use photos 794.2 Use graphics 815. Recording Audio 825.1 Microphones 825.2 Recording location 825.3 Audio editing 836. Use Video 846.1 Make videos 846.2 Live streaming 867. Legal Considerations 867.1 Copyright 877.2 Creative commons 887.3 Model release 888. Publish to Your Platform 908.1 Finalize content 908.2 Approvals 928.3 Publish now versus schedule for later 92viii The Content Planner8 Step 7: Share, Monitor, and Evaluate 931. Share 931.1 Start with your true fans 931.2 Make the most of social media 941.3 Get out in the world 952. Monitor 952.1 Respond and interact 962.2 Reward true fans 962.3 Dealing with negativity 983. Evaluate 983.1 Interpret the data 99Conclusion 100Appendix: Content Planner Workbook 1011. Worksheets 1022. Monthly Calendars for Planning and Tracking 111Download Kit 159Samples1 Purpose Statement Worksheet 82 Persona Worksheet 223 Mind Map 494 Thought Cloud 505 Calendar Worksheet 666 Gantt Chart 697 Calendar Worksheet 708 Keyword Planner 779 Release Form 8910 Creation Checklist 9111 Promotion Checklist 97Table1 Effort Estimate 68 - 20160215