The Corporate Eye: Photography And The Rationalization Of American Commercial Culture, 1884–1929 by Elspeth H. BrownThe Corporate Eye: Photography And The Rationalization Of American Commercial Culture, 1884–1929 by Elspeth H. Brown

The Corporate Eye: Photography And The Rationalization Of American Commercial Culture, 1884&#8211…

byElspeth H. Brown

Paperback | February 20, 2008

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In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology.

In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.

About The Author

Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
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Details & Specs

Title:The Corporate Eye: Photography And The Rationalization Of American Commercial Culture, 1884&#8211…Format:PaperbackDimensions:348 pages, 9 × 6 × 0.79 inPublished:February 20, 2008Publisher:Johns Hopkins University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0801889707

ISBN - 13:9780801889707

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Meticulous research and rich contextualization... A welcome and imaginative addition to the history of visual technologies and commercial history.