The Creative Problem Solver: 12 Smart Problem-solving Tools To Solve Any Business Challenge by Ian AtkinsonThe Creative Problem Solver: 12 Smart Problem-solving Tools To Solve Any Business Challenge by Ian Atkinson

The Creative Problem Solver: 12 Smart Problem-solving Tools To Solve Any Business Challenge

byIan Atkinson

Paperback | July 24, 2014

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about

Problem solving tools to solve any business challenge.

 

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.   He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and Nationa...
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Title:The Creative Problem Solver: 12 Smart Problem-solving Tools To Solve Any Business ChallengeFormat:PaperbackDimensions:184 pages, 8.4 × 5.4 × 0.6 inPublished:July 24, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1292016183

ISBN - 13:9781292016184

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Table of Contents

About the author

Introduction

Problem solving solved

 

Part I   INSIGHT

Introduction

Where your brain is going wrong

 

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

 

Part III    INSPIRATION

Introduction

1.    Preparation

2.    Generation

3.    Development

4.    Implementation

 

In conclustion: a better answer

Recommended reading

Index

 

 

 

Editorial Reviews

Hugely practical, gives you powerful new ways to think… a godsend for cracking business challenges Dean Lamble, Managing Director, SunLife   Gets my vote for the most compelling business book of the last decade… a real game-changer. Jason Longley, Head of Business Development at ACE   Everyone who’s serious about taking their business forward should read this book. Paul Handley, Strategy Partner, Tangible