The Critical Path: Inventing an Automobile and Reinventing a Corporation

August 12, 1996|
The Critical Path: Inventing an Automobile and Reinventing a Corporation by Brock Yates
$35.00 save 15%
Earn 148 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store


The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts.
Brock Wendel Yates was born in Lockport, New York on October 21, 1933. He received a bachelor's degree in history from Hobart College in 1955 and served in the Navy. He was an automotive journalist who wrote for Car and Driver magazine. In the 1970's, he founded of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash, more comm...
Title:The Critical Path: Inventing an Automobile and Reinventing a Corporation
Product dimensions:320 pages, 9.25 X 6.13 X 1 in
Shipping dimensions:320 pages, 9.25 X 6.13 X 1 in
Published:August 12, 1996
Publisher:Little, Brown And Company
ISBN - 13:9780316967082

Recently Viewed