The Cultural Dimension Of Global Business

Paperback | July 30, 2012

byGary Ferraro, Elizabeth K. Briody

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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.


The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock

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From the Publisher

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers ...

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesse...
Format:PaperbackDimensions:304 pages, 9 × 6 × 0.75 inPublished:July 30, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205835597

ISBN - 13:9780205835591

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Table of Contents

Features
This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to:


Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24)
Become culturally self-aware in global business (ex. p. 30)
Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126)
Understand global business processes using a cross-cultural perspective (ex. p. 149, 176)
Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162)
Assessment ¿ Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
Writing and Research ¿ A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.
Career Footprint ¿ This feature explores industry-related career profiles and helps students learn about various career options.