The Cure: Enterprise Medicine for Business: A Novel for Managers by Dan Paul

The Cure: Enterprise Medicine for Business: A Novel for Managers

byDan Paul, Jeff Cox

Paperback | February 14, 2003

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A novel about transforming organizations from the author of bestselling business books The Goal and Zapp!

The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like the one that made Jack Welch's General Electric so consistently successful. It offers real, practical advice for overcoming political inertia, reinventing the company, and doing it in a year or less. By giving each key character a distinct voice, readers are reminded of people they have met and who may even sit in the desk next to them. These characters interact realistically and act pragmatically, and as a result readers become invested in how these people tackle their challenges and create real solutions.

The methods described in the book have been successfully employed at many of high-profile companies, such as Black & Decker, Coleman, Emerson, Parker Hannifin, Textron, United Stationers, and Moen. The Cure argues that modern organizations must be flexible, quick, and boundaryless in order to thrive and survive, but it also shows managers how to make it happen fast. Based on the successful management theories of Dan Paul's General Management Technologies, The Cure accomplishes these things in the form of an entertaining, enlightening, and dramatic business narrative.

Jeff Cox (Murrysville, PA) is a creative writer known for weaving progressive business concepts into compelling fiction. He is the coauthor of such business bestsellers as The Goal, Zapp!, and Heroz.

Dan Paul (Pittsburgh, PA) is CEO of General Management Technologies, a consulting practice which focuses on the alignment of clients' strategies, work processes, and culture in order to target all the functions of a business on the same priorities. Formerly with General Electric, he's worked with many high-profile clients and spoken at many conferences on strategic management for Business Week and the American Management Association.

About The Author

DAN PAUL is CEO of General Management Technologies, a consulting practice that focuses on the alignment of clients’ top-level strategies, work processes, and culture across all functions and activities of the business. Prior to founding GMT, he worked under Jack Welch at General Electric. JEFF COX is a creative writer known for weavin...
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Details & Specs

Title:The Cure: Enterprise Medicine for Business: A Novel for ManagersFormat:PaperbackDimensions:304 pages, 9.39 × 6.24 × 1.02 inPublished:February 14, 2003Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0471268305

ISBN - 13:9780471268307

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Customer Reviews of The Cure: Enterprise Medicine for Business: A Novel for Managers


Extra Content

Table of Contents


Management Organization Roster.

The Cure, a Novel for Managers.





Editorial Reviews

This collaborative effort bv Paul, a former strategic planner for CEO Jack Welch at General Electric, and business writer Cox (Zapp!) is described in the promotional copy as "a novel for managers," a fictional story that illustrates the business principle of the "boundaryless" company pioneered by Welch. It's a stodgy but effective effort in which an inefficient, disorganized widget-producing outfit called Essential resolves a dire companywide communication problem just in time to avoid corporate disaster. Paul and Cox's approach is to create a series of high-level managerial characters with stereotypical business personalities. The huge cast includes Rick Riggins, the authoritarian "get it done now" company president; Frank Harlan, the egotistical, turf-protecting genius engineer; and Jake Foster, a slow-but-steady operations manager new to the company. Essential is about to lose its biggest client because the company can't deliver its widgets on time. The desperate Riggins hires a wise consultant named George Tracey, who guides the company through the revitalization process, starting with candid employee interviews followed by a weekend brainstorming session and a retreat. Paul and Cox do a solid job of creating believable business problems and interpersonal conflicts, though the story is broken up by having too many employees take a turn narrating in short, choppy sections. General readers will steer clear, but the novel does offer a pleasant spoonful of literary sugar for business types who want to absorb the latest management trends. (Feb.) ("Publishers Weekly," February 10, 2003) ‘ … contains much sound advice and, apart from being a good story, is very informativeand instructive… ’ (Professional Manager, July 2003)