The Customer of Tomorrow by Knowledge@Wharton

The Customer of Tomorrow

byKnowledge@Wharton, Barbara E. Kahn

Kobo ebook | April 28, 2015

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With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?

Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever.

The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing:

This quick read features Knowledge@Wharton’s reporting on the research and thought leadership of David Bell, Peter Fader, Barbara Kahn, among others. The Customer of Tomorrow will help you continue to win wallet-share with customers.

About Knowledge@Wharton Books

Insights and inspiration business leaders can use today-from The Wharton School’s online journal of business analysis

Knowledge@Wharton Books offer you the best of Knowledge@Wharton’s signature reporting, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today’s thought leaders in a convenient, portable format.

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Title:The Customer of TomorrowFormat:Kobo ebookPublished:April 28, 2015Publisher:Wharton Digital PressLanguage:English

The following ISBNs are associated with this title:

ISBN:9990055852512

Appropriate for ages: All ages

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