The Definitive Business Plan: The Fast-track To Intelligent Business Planning For Executives And…

Paperback | March 14, 2002

byRichard Stutely

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The new fast-track guide to building a winning business plan -- and a winning business!

-- Creating business plans that serve as active management tools.

-- Detailed coverage of strategic planning, operations, and finance.

-- Fully updated to reflect today's best practices for corporate new ventures and next-generation e-business planning.

The Definitive Business Plan, Second Edition delivers fast-track advice for executives and entrepreneurs who want to get beyond the basics and produce definitive, compelling and intelligent business plans. The book is thoroughly updated to reflect today's best practices for planning new ventures within the corporation and covers every aspect of creating a winning business plan -- and a winning business. You'll start by assessing the current status of your business, including skills, resources, products, markets and competition. Define your vision, mission, values, core objectives, and operating objectives; then develop strategic and operational plans for achieving them. Create financial forecasts, cash flow projections and operating budgets -- then pull all this information together into a superbly crafted business plan. Determine what kind of funding you need, where to look for it, and what your business is worth. Finally, learn how to use your plan to help run your business efficiently and successfully.

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From the Publisher

The new fast-track guide to building a winning business plan -- and a winning business!-- Creating business plans that serve as active management tools.-- Detailed coverage of strategic planning, operations, and finance.-- Fully updated to reflect today's best practices for corporate new ventures and next-generation e-business planning...

From the Jacket

A good business plan is the difference between success and not even getting the chance to try. This international bestseller is THE ultimate guide to business planning.Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, "...

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk ¿ reviewing, preparing and using plans. He has handled business plans on every scale ¿ as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subse...

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Kobo ebook|Oct 20 2011

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Format:PaperbackDimensions:336 pages, 9.58 × 6.82 × 0.86 inPublished:March 14, 2002Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273659219

ISBN - 13:9780273659211

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Extra Content

Table of Contents

Foreword xii
Introduction to Second Edition xix

1. What's it all about

2. A Winning Presentation

3. Getting down to it

4. Know Yourself

5. Know the World

6. The Core of Your Plan

7. About these Numbers

8. Getting to Gross Profit

9. Getting to Net Profit

10. Funding the Business

11. Managing Risks

12. Getting it Approved

13. Now Make it Happen
Appendix:
Case - Tetrylus Inc business plan