Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution
By industry insiders with decades of experience as leaders and consultants
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongstseven billion consumers.That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits todayandtomorrow...ny content, on any platform, in any market, worldwide.
You'll master innovative new ways to grab consumers' attention and walletsfast...ake your experienceswannasee, haftasee, mustsee...rive more value through social platforms, mobile technologies, and integrated marketing strategies...vercome challenges ranging from bad buzz to piracy...ully leverage licensing, merchandising, and sponsorships...nd successfully marketallforms of entertainment.