The Design Imperative: The Art And Science Of Design Management

June 7, 2018|
The Design Imperative: The Art And Science Of Design Management by Steven Chen
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This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book''s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as theJournal of Product Innova...
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Title:The Design Imperative: The Art And Science Of Design Management
Format:Hardcover
Product dimensions:233 pages, 8.27 X 5.83 X 0 in
Shipping dimensions:233 pages, 8.27 X 5.83 X 0 in
Published:June 7, 2018
Publisher:Palgrave Macmillan
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319785677

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