The Design Method: A Philosophy And Process For Functional Visual Communication

August 13, 2013|
The Design Method: A Philosophy And Process For Functional Visual Communication by Eric Karjaluoto
$37.49
Paperback
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about

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:
- Ways to conduct research and gain insight into your clients’ situations
- A process for establishing strategies and plans for your projects
- How to develop a cohesive concept and visual direction for each client/job
- An iterative approach to prototype, test, refine, and produce effective design
- Techniques for presenting and documenting creative work
- Tips for making your design studio operate efficiently and consistently

Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the...
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Title:The Design Method: A Philosophy And Process For Functional Visual Communication
Format:Paperback
Product dimensions:240 pages, 8.01 X 5.44 X 0.63 in
Shipping dimensions:240 pages, 8.01 X 5.44 X 0.63 in
Published:August 13, 2013
Publisher:Pearson Education
Language:English
Appropriate for ages:All ages
ISBN - 13:9780321928849

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