The Design of Everyday Things: Revised and Expanded Edition by Don NormanThe Design of Everyday Things: Revised and Expanded Edition by Don Norman

The Design of Everyday Things: Revised and Expanded Edition

byDon Norman

Paperback | November 5, 2013

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The ultimate guide to human-centered design
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Thingsshows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Thingsis a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Don Normanis a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books includeEmotional Design,The Design of Future Things, andLiving with Complexity. He lives in Silicon Valley, California.
Title:The Design of Everyday Things: Revised and Expanded EditionFormat:PaperbackDimensions:368 pages, 8.32 × 5.5 × 1 inPublished:November 5, 2013Publisher:Basic BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0465050654

ISBN - 13:9780465050659


Editorial Reviews

"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."-Tom Peters, author of In Search of Excellence