The Design of Everyday Things: Revised and Expanded Edition by Don NormanThe Design of Everyday Things: Revised and Expanded Edition by Don Norman

The Design of Everyday Things: Revised and Expanded Edition

byDon Norman

Paperback | November 5, 2013

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Thingsshows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Thingsis a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
Don Normanis a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books includeEmotional Design,The Design of Future Things, andLiving with Complexity. He lives in Silicon Valley, California.
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Title:The Design of Everyday Things: Revised and Expanded EditionFormat:PaperbackDimensions:368 pages, 8.25 × 5.5 × 1 inPublished:November 5, 2013Publisher:Basic BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0465050654

ISBN - 13:9780465050659

Reviews

Rated 5 out of 5 by from Amazing book for those who love design! Don Norman explains us how designers could improve their products to make them useful to people! He explains the fact about how a simple door can be confusing to people. Must have, if you are into design, whether it is architecture, industrial design,etc.
Date published: 2017-11-15
Rated 5 out of 5 by from MUST READ for every designer I bought this book because I wanted to learn more about the psychology behind design choices. This book is a classic. Every designer should own a copy!
Date published: 2017-01-03

Editorial Reviews

"Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."-Tim Brown, CEO, IDEO, and author of Change by Design