The Design of Things to Come: How Ordinary People Create Extraordinary Products

Kobo ebook | June 28, 2011

byJonathan Cagan, Peter Boatwright, Craig M. Vogel

not yet rated|write a review
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.  The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

Pricing and Purchase Info

$49.86

Available for download
Not available in stores

From the Publisher

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pick...

Format:Kobo ebookPublished:June 28, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132715937

ISBN - 13:9780132715935

Customer Reviews of The Design of Things to Come: How Ordinary People Create Extraordinary Products

Reviews