The Designing for Growth Field Book: A Step-by-Step Project Guide

Paperback | January 14, 2014

byJeanne Liedtka, Tim Ogilvie, Rachel Brozenske

not yet rated|write a review

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers-from direct observation to journey mapping, storytelling, and storyboarding-that power the design thinking process and help businesses align around a project to realize its full potential.

Pricing and Purchase Info

$19.91 online
$19.95 list price
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular ...

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.Rachel Brozenske is vice president ...

other books by Jeanne Liedtka

Solving Problems with Design Thinking: Ten Stories of What Works
Solving Problems with Design Thinking: Ten Stories of W...

Hardcover|Sep 3 2013

$19.67 online$29.95list price(save 34%)
Designing for Growth: A Design Thinking Tool Kit for Managers
Designing for Growth: A Design Thinking Tool Kit for Ma...

Hardcover|Jun 28 2011

$28.39 online$29.95list price(save 5%)
see all books by Jeanne Liedtka
Format:PaperbackDimensions:144 pages, 8.5 × 8.5 × 0.68 inPublished:January 14, 2014Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023116467X

ISBN - 13:9780231164672

Look for similar items by category:

Customer Reviews of The Designing for Growth Field Book: A Step-by-Step Project Guide

Reviews

Extra Content

Read from the Book

>Download an excerpt from The Designing for Growth Field Book: A Step-by-Step Project Guide

Preview the book:

Table of Contents

The Four QuestionsThe StepsStep 1: Identify an OpportunityStep 2: Scope Your ProjectStep 3: Draft Your Design BriefStep 4: Make Your PlansStep 5: Do Your ResearchStep 6: Identify InsightsStep 7: Establish Design CriteriaStep 8: Brainstorm IdeasStep 9: Develop ConceptsStep 10: Create Some Napkin PitchesStep 11: Surface Key AssumptionsStep 12: Make Prototypes 30Step 13: Get Feedback from StakeholdersStep 14: Run Your Learning LaunchesStep 15: Design the On-RampWhat Now? What Next?The ToolsSecondary ResearchDirect ObservationEthnographic InterviewsJob to Be DoneValue Chain AnalysisJourney MappingPersonas360 EmpathyCreating PostersBrainstormingAnchorsBring-Build-Buy MapForced ConnectionsCombinatorial PlayVisualization BasicsStorytellingStoryboarding Co-Creation ToolsTemplates and ResourcesAn Example ProjectAcknowledgements

Editorial Reviews

-