The Digital Transformation Playbook: Rethink Your Business for the Digital Age

April 5, 2016|
The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David Rogers
$39.00
Hardcover
Earn 195 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
To check store inventory,
Prices and offers may vary in store

about

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers''s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today''s greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
David L. Rogers is faculty director of Columbia Business School''s executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan ...
Loading
Title:The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Format:Hardcover
Product dimensions:296 pages, 9 X 6 X 0 in
Shipping dimensions:296 pages, 9 X 6 X 0 in
Published:April 5, 2016
Publisher:Columbia University Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9780231175449

Recently Viewed
|