The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers by Daniel J. PolitoThe Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers by Daniel J. Polito

The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers

byDaniel J. Polito

Paperback | July 12, 2004

Pricing and Purchase Info

$31.50

Earn 158 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry.

The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times.

It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.

Title:The Direct Marketing Cookbook: A Recipe for Getting and Keeping CustomersFormat:PaperbackDimensions:308 pages, 9 × 6 × 0.69 inPublished:July 12, 2004Publisher:IuniverseLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0595317871

ISBN - 13:9780595317875

Look for similar items by category:

Reviews