The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael TreacyThe Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

byMichael Treacy, Fred Wiersema

Paperback | January 10, 1997

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The classic bestseller outlining tactics for any business striving to achieve market dominance

What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a ...
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Title:The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your MarketFormat:PaperbackDimensions:224 pages, 8.38 × 5.38 × 0.62 inPublished:January 10, 1997Publisher:Basic Books

The following ISBNs are associated with this title:

ISBN - 10:0201407191

ISBN - 13:9780201407198

Reviews

Rated 4 out of 5 by from A good buy This book has been read by many of the managers within our organization. It is a great book to help you decide on where your business should focus your enegeries. It is written in easy to understand terms.
Date published: 1999-09-18

From Our Editors

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations