The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Paperback | January 10, 1997

byMichael Treacy, Fred Wiersema

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Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

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From Our Editors

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value ...

From the Publisher

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will...

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm. Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Ind...
Format:PaperbackDimensions:224 pages, 8.25 × 5.38 × 0.68 inPublished:January 10, 1997Publisher:Basic Books

The following ISBNs are associated with this title:

ISBN - 10:0201407191

ISBN - 13:9780201407198

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Customer Reviews of The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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Rated 4 out of 5 by from A good buy This book has been read by many of the managers within our organization. It is a great book to help you decide on where your business should focus your enegeries. It is written in easy to understand terms.
Date published: 1999-09-18

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From Our Editors

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations