The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

byMichael Treacy, Fred Wiersema

Paperback | January 10, 1997

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Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

About The Author

Michael Treacyis a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersemais the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the...

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Title:The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your MarketFormat:PaperbackDimensions:224 pages, 8.25 × 5.38 × 0.5 inPublished:January 10, 1997Publisher:Basic Books

The following ISBNs are associated with this title:

ISBN - 10:0201407191

ISBN - 13:9780201407198

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations