The Discourse of Commercialization: A Multi-perspectived Analysis by J. CrichtonThe Discourse of Commercialization: A Multi-perspectived Analysis by J. Crichton

The Discourse of Commercialization: A Multi-perspectived Analysis

byJ. Crichton

Hardcover | November 24, 2010

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a "discourse of commercialization" through which market priorities become normative in teachers' professional lives.
JONATHAN CRICHTON is Research Fellow, Research Centre for Languages and Cultures, University of South Australia.
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Title:The Discourse of Commercialization: A Multi-perspectived AnalysisFormat:HardcoverDimensions:256 pages, 8.5 × 5.51 × 0.04 inPublished:November 24, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230579116

ISBN - 13:9780230579118

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Table of Contents

List of Tables and Figures
Acknowledgements
Introduction
Why A Multi-Perspectived Approach to Organizational Discourse?
Framing the Discourse of Commercialization
Professional Practice as a Site of Struggle
Constructing Communities of Consumption
The Role of Macro Actors in Professional Practice
Understanding Practice and Informing Change
References
Index