The Discourse of Commercialization: A Multi-perspectived Analysis

Hardcover | January 15, 2011

byJonathan Crichton

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a "discourse of commercialization" through which market priorities become normative in teachers' professional lives.

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a "discourse of commercialization" through which market priorities become normative in teachers' professional l...

JONATHAN CRICHTON is Research Fellow, Research Centre for Languages and Cultures, University of South Australia.

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Format:HardcoverDimensions:256 pages, 8.88 × 5.62 × 0.86 inPublished:January 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230579116

ISBN - 13:9780230579118

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Extra Content

Table of Contents

List of Tables and Figures
Acknowledgements
Introduction
Why A Multi-Perspectived Approach to Organizational Discourse?
Framing the Discourse of Commercialization
Professional Practice as a Site of Struggle
Constructing Communities of Consumption
The Role of Macro Actors in Professional Practice
Understanding Practice and Informing Change
References
Index