The E-commerce Book: Building The E-empire

Other | October 1, 2000

byKorper, Steffano, Steffano Korper

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New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

Pricing and Purchase Info

$52.49 online
$68.18 list price (save 23%)
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From the Publisher

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expand...

Juanita Ellis has been at the forefront in working with corporations in the areas of convergence, computer Security and e-business. Some of these companies include Sony, JCPenney, SWBell, Boeing, Xerox, Bell Atlantic, MCI, Citibank and Toyota.Currently, she works with companies in helping deploy voice and data networks, converged solut...

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Paperback|Oct 5 2001

$96.61 online$114.50list price(save 15%)
Format:OtherDimensions:248 pages, 1 × 1 × 1 inPublished:October 1, 2000Publisher:Morgan KaufmannLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:008051880X

ISBN - 13:9780080518800

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Extra Content

Table of Contents

Preface
Introduction
1. Set the Vision
2. Know Your Customers
3. Select Your Marketing Strategy and Branding
4. First Impressions are Forever - Build the Best Site Now
5. Keep Your Customers - Invest in Customer Service
6. Choose Fulfillment Channels that Work
7. Choose Effective Payment Systems
8. Know Your Infrastructure
9. Select the Right Commerce Vendor
10. Secure Your Investment - Security Threats and Solutions
11. Get Ready for Wireless
12. Commit to Never-Ending Improvement - Know the Trends and Beat Them
Aft