The Economics and Financing of Media Companies: Second Edition by Robert G. PicardThe Economics and Financing of Media Companies: Second Edition by Robert G. Picard

The Economics and Financing of Media Companies: Second Edition

byRobert G. Picard

Paperback | May 24, 2011

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In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work inand study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Robert G. Picard, author and editor of 22 books, is Hamrin Professor of Media Economics and Director of the Media Management and Transformation Centre at Jonkoping University, Sweden, and a fellow at the Reuters Institute at the University of Oxford.
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Title:The Economics and Financing of Media Companies: Second EditionFormat:PaperbackDimensions:286 pages, 9 × 6 × 0.03 inPublished:May 24, 2011Publisher:Fordham University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0823232573

ISBN - 13:9780823232574

Reviews

Editorial Reviews

"Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media."