The Economics of Beer

Hardcover | October 20, 2011

EditorJohan F.M. Swinnen

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Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market hasenjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been amajor source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions,the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment,geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.

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Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market hasenjoyed strong growth in emerging economies,...

Johan Swinnen is Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and food policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD, and several Governm...

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Format:HardcoverDimensions:400 pages, 9.21 × 6.14 × 0.98 inPublished:October 20, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199693803

ISBN - 13:9780199693801

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Table of Contents

Part I: History1. Eline Poelmans and Johan F.M. Swinnen: A Brief Economic History of Beer2. Richard W. Unger: Beer Production, Profits, and Public Authorities in the Renaissance3. Frank Van Tongeren: Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot'4. John V.C. Nye: Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the 18th and 19th Centuries5. Damiaan Persyn, Johan F.M. Swinnen and Stijn Vanormelingen: Belgian Beers: Where History Meets GlobalizationPart II: Consumption6. Donald G. Freeman: Cold Comfort in Hard Times: Do People Drink More Beer During Recessions?7. Liesbeth Colen and Johan F.M. Swinnen: Beer Drinking Nations: The Determinants of Global Beer Consumption8. Carol H. Tremblay and Victor J. Tremblay: Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry9. Jill J. McCluskey and Sanatan Shreay: Culture and Beer PreferencesPart III: Industrial Organization10. Margaret E. Slade: Competition Policy Towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?11. Kenneth G. Elzinga and Anthony W. Swisher: Developments in US Merger Policy: The Beer Industry as Lens12. Lisa M. George: The Growth of Television and the Decline of Local Beer13. William James Adams: Determinants of the Concentration in Beer Markets in Germany and the United States: 1950 - 200514. Johan F.M. Swinnen and Kristine Van Herck: How the East was Won: The Foreign Takeover of the Eastern European Brewing IndustryPart IV: The New Beer Markets15. Junfei Bai, Jikun Huang, Scott Rozelle and Matt Boswell: Beer Battles in China: The Struggle over the World's Largest Beer Market16. Koen Deconinck and Johan F.M. Swinnen: From Vodka to Baltika: A Perfect Storm in the Russian Beer Market17. Abhimanyu Arora, Anjor Bhaskar, Bart Minten and Anneleen Vandeplas: Opening the Beer Gates: How Liberalization Caused Growth in India's Beer MarketPart V: Conclusion18. Johan F.M. Swinnen and Thijs Vandemoortele: Beeronomics: The Economics of Beer and Brewing