The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future by Anna Bernasek

The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What…

byAnna Bernasek

Hardcover | February 23, 2010

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“Anyone interested in understanding what makes our economy work must have this on their bookshelf.” —Mark Zandi, Chief Economist, Moody's

In The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irrational, and presents a compelling hypothesis that most of the things we take for granted in our lives depend on integrity. In the words of Dan Gross (Senior Editor, Newsweek, and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation), “in an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”

About The Author

Why does a single ATM withdrawal take an entire day to process?What makes Toyota the most trusted car company among consumers?Why is one-quarter of the world's gold stored in the federal reserve?Acclaimed journalist Anna Bernasek answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involve...
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Title:The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What…Format:HardcoverDimensions:208 pages, 8.25 × 5.5 × 0.77 inPublished:February 23, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061774138

ISBN - 13:9780061774133

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“In an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”